无可争议的是，色采是任何设想领域中最重要的一方面。
There is no design field, color is the most important aspect of.
设想师在决意了一个北京网站设想气势派头的同时，
网站设计公司，也决意了网站的情绪，而情绪的表达很大程度上取决于色采的遴选。色采是很无力的工具，全部设想师在设想网页时就理当清楚明明这一点。
Designers in the decisions of a Beijing web site design style at the same time, also determines the site of emotion, and emotion expression depends greatly on the choice of the color of. Color is a very powerful tool, all designers in the design of webpage when they should understand that.
一、色采术语(Colour terms)
你们傍边很多人能够已在黉舍学过一些色采底子知识，让我们疾速回首一些术语，来更好的掌控色采和运用色采。
Many of you may have learned at school. Some basic knowledge of color, let us quickly review some terminology, to better grasp the color and the use of color.
色轮的重要构成
The main composition of the color wheel
全部的色采能在一个色轮中浮现。在这个色轮中，我们能把色采分红3大块：原色，辅佐色和第三色采。
All the colors in a color wheel in. At the wheel, we can colors are divided into 3 blocks: primary, secondary color and third color.
三原色离别是赤色，蓝色和黄色。这些色采是底子色，他们构成了色轮上的全部其他色采。
Primary colors are red, blue and yellow. The color is the color on the color wheel, they are composed of all the other colors.
把原色夹杂在一路，你就能获得辅佐色，它们是橙色、绿色和紫色。
The colors are mixed together, you can get a complementary color, they are orange, green and purple.
二、色采的干系(The relation of color)
描写色采有多量的术语，理解这些术语将有助于我们接洽的色采和色采的情绪寄义。
Describe the color has a large number of terms, the understanding of these terms will be helpful for us to discuss the color and the emotional meaning.
互补色是互补互调的色采，它们坐落在色轮上对峙的位置。这些互补色有蓝色和橙色、紫色和黄色、和赤色和绿色。
Complementary color complementary intermodulation color, they are located on the color wheel opposite position. These complementary colors are blue and orange, purple and yellow, and red and green.
邻色是色轮上相邻接的色采，以是当邻色一路用时，可以大概是很好的搭配，但不会有显著的比照。
Adjacent color is a color wheel adjacent colors, so when the adjacent color when used, can be very good match, but there is no obvious contrast.
第三色采是由中央色构成的，例如黄绿色和蓝绿色，即由一个原色和一个辅佐色夹杂构成。
The third color is determined by the intermediate color components, such as yellow green and blue green, whereby a primary and a secondary color mixing.
三、基于情绪的色采群体(Based on the emotional color groups)
一些色采群体是和情绪接洽在一路的，比如暖和、沉着和中立的情绪。
Some color group and emotionally linked, such as warm, cool and neutral emotional.
暖色能让人感到到暖和，例如赤色、黄色和橙色。
Warm color can make a person feel warm, such as red, yellow and orange.
暖色让人遐想到风凉和冰冷，例如蓝色，绿色和紫色。
Cool colors reminiscent of cool and cold, such as blue, green and purple.
中性色，望文生义，其实不缔造如何的情绪。像灰色和棕色就是中性色。
Neutral color, as the name suggests, is not how to create emotion. Like the grey and Brown is a neutral color.
理解色采这些方面的知识可以大概用帮助一个设想师在设想网页时没必要笔墨就能表达特定寄义和特定情绪，并彰显劣势。
To understand the color of these knowledge can be used to help a designer in the design of webpage without words can express specific meaning and specific emotion, and highlight the advantages.
四、设想中色采的范例(Design of color type)
这里有两种分歧的色采体系，二者的运用取决于你设想甚么。
There are two different color system, both use depends on what do you design.
RGB是这个色采体系中三个基础色“红、绿、蓝”的英文缩写，这三种基础色是光的三原色。RGB运用在电视电脑屏幕和任何范例的屏幕上。
RGB is the color system in three basic color " red, green, blue" English abbreviation, the three basic colors are the primary colors of light. RGB used in the television and computer screen any type of screen.
CMYK是“青色、洋红、黄色、玄色”的英文缩写，这些色采是颜料的原色，CMYK被运用于印刷。
CMYK is " cyan, magenta, yellow, black" English abbreviation, these colors are pigment colors, CMYK is used in printing.
网页上的设想是创设在RGB色采体系上的。
On the webpage design is based on the RGB color system.
五、明智地遴选色采、通报意义(A judicious choice of color, convey a meaning)
色采实际是运用色采面前的意义给用户带来感官体验的理论所得。这类理论阅历再加上一些知识和设法主见可以大概运用到网页的设想中去。
Color theory is the use of color meanings behind to give the user to bring the sensory experience of the practice. This experience plus some knowledge and ideas can be applied to the design of the webpage.
人们经常不会赞同一些特定色采的寄义和设想师们理当用哪些色采来加强特定的情绪。但无需争论的是，客户对色采是有情绪的反应的。
Often people do not agree with some specific color meaning as well as the designers should use what color to enhance the specific emotion. But without doubt is, customers of color is emotional reaction.
当为你的设想品遴选色采时要慎重，不要无目的地行使色采。你所遴选的色采要合适你的目的受众、能表达客户但愿你通报的信息，能符合你对用户在你的网站所获得的全体感觉的希冀。
When you choose a color design products to be careful, not to use color. Your choice of colors to suit your target audience, can express customers wish to your message, you can meet the users on your site gets the whole experience expectations.
暖色能带来阳黑暗媚的情绪，用在但愿带来幸运快活感到的网站上是明智的。举一个例子，在2009年环球经济不太好的时辰，黄色酿成了网页设想中特殊很是风行的色采，由于公司但愿主顾在他们网站上有到阳光和恬静的感觉。
Warm color can bring sunny mood, in hope to bring happiness to the feel of the website is wise. To cite an example, in 2009 the global economy is not good, yellow to a webpage design is very popular color, because the company wants customers at their website to sunshine and comfortable feeling.
暖色最好是用在想要表达出专业或整洁感到的网站上，以浮现出一个沉着的企业抽象。暖色表达出威望、清楚明明和信任的感到。例如，沉着的蓝色用在很多银行的网站上，比如大通银行。暖色运用在以悲观为主题的网站上是不明智的，由于用户会获得漏洞的印象。
Cool colors are preferably used in professional or want to express and feel of the site, to show a cool corporate image. Cool express authority, clear and the feeling of trust. For example, cool blue used in many bank website, such as JPMorgan Chase bank. Cool colors used in optimistic as the theme of the website is not wise, because the user can get the wrong impression.
六、色采对用户的意义(Color for the user of the significance of)
大多半色采能表达主动或悲观的情绪，这取决于它是如何被运用的，和四周其他的色采，另有网站自己的内涵。
Most of the colors can express positive or negative emotions, depending on how it is used, as well as around other colors, and the website itself connotation.
以下是一些风行色采的遍及意义。
The following are some of the popular color of universal significance.
赤色Red
赤色象征着火和气力，还与豪情和重要性接洽在一路。它另有助于激起能量和提起兴致。
Red symbolizes the fire and power, but also with passion and importance to link together. It also helps to stimulate energy and interest.
赤色的负面内涵是愤慨、求助紧急和活力，紧急景象下，和愤慨，这也源于赤色自己里的热忱和朝上进步。
Red negative connotation is angry, critical and angry, emergencies, and anger, which also stems from the red itself enthusiasm and initiative.
橙色Orange
橙色是色轮上红、黄两个邻色的组合色。橙色象征着幸运，快活和阳光。这是一个欢畅的色采，唤起孩子般的发火。
Orange is the color red, yellow two adjacent color combinations of color. Orange is a symbol of happiness, happiness and sunshine. This is a lively color, evoking childlike vitality.
橙色没有赤色那末主动，然则它也有一部分如许的特质，安慰着心机活动。但它也象征着愚蠢和诱骗。
Orange red so positive, but it is also part of this trait, stimulating mental activity. But it also symbolizes ignorance and deception.
黄色Yellow
明亮的黄色是一种幸运的色采，代表着主动黄色特质：高兴，聪明，黑暗，能量，悲观，和幸运。
Bright yellow is a happy color, represents the positive yellow traits: joy, wisdom, light, energy, optimism, and happiness.
一个灰暗的黄色则带来负面的感觉：正告，攻讦，懒散，和妒忌。
A dim yellow brings negative feelings: a warning, criticism, lazy, and envy.
绿色Green
绿色象征着天然，而且有一种治愈性的特质。它可以大概用来象征生长与调和。绿色让人感到宁静。病院经常行使绿色。
Green symbolizes nature, and there is a cure for character. It can be used to symbolize the growth and harmonious. Green lets a person feel safe. Hospitals often use the green.
另外一方面，绿色的是款项的象征，表达着贪心或妒忌。它也可以大概被用来象征贫乏阅历或初学者需求生长(“没有阅历的绿色”)。
On the other hand, the green is the symbol of expression with money, greed or envy. It can also be used to symbolize the lack of experience or beginners need to grow ( " no experience of the green " ).
蓝色Blue
蓝色是一个和平、安祥的色采，披发着稳固和专业性，是以它遍及运用于企业网站。蓝也可以大概象征着信任和靠得住性。
Blue is a peaceful, calm colors, exuding stability and professional, so it is widely used in enterprise website. Blue also symbolizes trust and reliability.
一个冷调的暗影能带来蓝色悲观的一面，象征着烦闷，冷酷和主动。
A cool blue shadows can bring negative side, symbolizing depression, apathy and passive.
紫色Violet
紫色是皇室和有教化的色采，代表着财产和奢侈品。它也付与了灵性的感到，并鼓动缔造力。
Purple is a royal and well-bred color, represents the wealth and luxury. It also gives the feeling of spirituality, and encouraging creativity.
较浅的紫色可以大概散收回一种奇特的感到。它能很好地晋升缔造力和表达女性特质。
Shallow purple can send out a kind of strange feeling. It is a good way to promote creativity and expression of femininity.
较深的紫色可以大概浮现出沮丧和悲伤的情绪。
Deep purple can appear depressed and sad mood.
玄色Black
虽然玄色是不是是色轮的一部分，它仍然可以大概被用来表示感到和意义。它经常是与权利，文雅，细腻，和深度接洽在一路。听说在口试时穿玄色打扮可以大概默示出应聘者是一个有气力的集体，网站也是异样的原理。
Although black is it right? Wheel part, it can still be used to suggest the feeling and meaning. It is often associated with power, elegant, refined, and depth together. Said in the interview wearing black clothing can show the applicant is a powerful individuals, the website is the same.
玄色也可以大概被看做是负面的，由于它与灭亡，奥妙和未知接洽在一路。这是悲伤、悼念和悲痛的色采，是以在运用时必须明智遴选。
Black can also be viewed as a negative, because it is associated with death, mysterious and unknown together. This is sad, mourning and the colour of mourning, so when in use must be a wise choice.
赤色White
赤色，也不是色轮的一部分，象征纯粹和无邪。它还通报着洁净和宁静。
White, also not part of the color wheel, a symbol of purity and innocence. It also conveys a clean and safe.
相反，赤色还可以大概被觉得是冰冷和悠远的象征，代表着冬季的严酷和疾苦的特质。
On the contrary, white can also be considered cold and distant symbol, representing the winter's harsh and bitter qualities.
七、大公司的网站中色采运用的例子
Large company sites in color application examples
我们来看看一些大公司的网站，来知道他们是如何运用色采的，和那些色采对他们的用户来说意味着甚么。
We will have a look some big company's Web site, to know how they use color, and that color for their users means what.
耐克Nike
耐克经常更新他们的网站，但每每照旧玄色和灰色的色彩，它每每是暗。玄色显现着他们产品中的气力，留给巨匠他们向爱活动的主顾出卖良好产品的印象。
Nike often updated their website, but is usually black and grey tones, it is usually dark. Black display their products in the power, for everyone to love their movement of customers to sell quality products impression.
白宫The White House
白宫的网站重如果赤色和浅灰色，再加上一些蓝色和赤色作夸张色。赤色象征着但愿和自在，显现出安然和纯粹的价值。赤色和蓝色虽然是美国的代表色，赤色代表着热忱和能量，蓝色则代表着稳固与和平。
The White House website is mainly white and light gray, plus some blue and red as an accent color. White is a symbol of hope and freedom, showing peace and pure value. Red and blue are of course the United States representative color, red represents passion and energy, blue represents peace and stability.
亚马逊Amazon
亚马逊的网站大多是赤色的，赤色有着最好的比照度和可读性。它还显现出整洁性，让用户能自在地浏览网站。以橙色和蓝色的夸张色则让用户能感到平定、欢畅，也让他们希冀找到最合意的推销。
Amazon's site is mostly white, white has the best contrast and readability. It also reveals the clean, so that users can freely browse website. In order to orange and blue accent color allows users to feel safe, excited, also make they expect to find the most satisfied with the purchase.
Verizon公司Verizon company
赤色是Verizon的企业品牌主色彩，也是贯串全部网站的色采。赤色有助于安慰用户的欢畅性，展示出一个出卖让人欢畅和疾速更新的产品的公司抽象。赤色配景的运用与亚马逊近似，经由过程一个整洁有序的界面来帮助用户浏览这个网站。
Red is the main color of Verizon brand, but also throughout the web colors. Red helps stimulate the excitement of users, showing a sale of exciting and rapid updating of product image of the company. White background with a similar application, through a neat and orderly interface to help users to read this site.
百思买Best buy
百思买的网站的色彩是深蓝色，显现出他们在电子市场中的稳固和气力。主顾在百思买上的多量推销使得他们需求宁静感与安然平静感。黄色披发的快活氛围让他们在推销时感到到欢畅与意见意义。
Best buy the website color is dark blue, showing them in electronic market stability and strength. Best buy customers in the procurement of a large number of makes them need a sense of security and a sense of security. Yellow with happy atmosphere in their purchase feel the excitement and fun.
嘉信理财Schwab
嘉信理财是一家投资公司，在不稳固的市场情况下他们需求让花费者在他们的网站上感遭到安然平静。他们行使温和的深蓝色彩来完成这一点，并创设起一种安祥、祥和的氛围。中性的棕色则是另外一种帮助调和过火的用户感觉的企业色采。橙色作为夸张色，能让用户在买股票时发生欢畅感，同时也为网站带来了幸运感。
Schwab is an investment company, in an unstable market environment they need to make consumers on their website a sense of peace and. They use a soft blue hue to realize this point, and establish a calm, peaceful atmosphere. Neutral Brown is another help coordinate the extreme users feel enterprise color. Orange as an accent color, can allow users to buy stocks to generate excitement, but also for the site brings happiness.
道奇Dodge
道奇的网站大多是玄色系，能让网站上的图片凸显出来。他们行使一种艳丽的赤色作为夸张色。玄色给网站带来气力感，在一种细腻与阳刚的氛围下展示他们的产品。玄色是一种不错的色采，它能使产品看起来贵重、有价值。赤色则表达出豪情和欢畅，是但愿能让花费者觉得他们是从一个值得信任、质量有保证的公司购置到的车辆。
Dodge's site is mostly black, can let the pictures on the website highlights. They use a bright red as an accent color. Black site to bring power, in a delicate and masculine atmosphere to showcase their products. Black is a good color, it can make the product look, precious valuable. Red expression of passion and excitement, is the hope can let consumer believe they are from a trusted, quality of security companies to purchase vehicles.
全食食物公司
Whole foods company
全食食物企业品牌的主色彩和他们的网站色彩一样，是绿色。全食食物以较高的价钱售卖安康的无机食物。网页设想中的绿色很好的展示了他们所珍视的安康与纯洁的看法，和他们密切天然的产品。他们也用了很配绿色的淡黄色作为夸张色，为网站增加了意见意义性。
Whole foods brand's main color and their website color is green. Whole foods at higher prices to sell healthy organic food. Webpage design in green is a great example of what they cherish health and pure concept, as well as their close to natural products. They also used a very pale yellow with green as an accent color, as the website adds interest.
八、色采在网站中的运用(Color in Web Application)
不需求描写性的笔墨，色采就能付与网站以意义。不管你是不是计划为他们加上某种意义，色采自己就有很多特定的印象。用户浏览网页时，色采帮助转移用户的视野，指援用户如何去浏览一个页面。在很多企业的网站中可以大概看出，色采表达了情绪和价值观，向用户展示着他们的公司是如何的、他们所售卖的产品是如何的。
Does not need the descriptive text, color can give meaning to website. Whether you intend for their plus a certain meaning, the color itself has many particular impression. Users browsing webpage, color helps to transfer the user's line of sight, and guide the users how to navigate to a page. In many business web site can be seen, the color expression of feelings and values, to show the user what is their company, they sell products is how.
细心遴选补色能让你更好地运用色采，一旦选定后你想要表达的意义也就显现出来了。
Careful selection of complementary color can make you a better use of color, once selected when you want to express meaning also appears.
配对色的运用能变化一个网站的意义。赐与温和的蓝色为色彩的、表达出安祥网站配上明亮的橙色，就能让它酿成让人更多感遭到欢畅和意见意义的网站。
Match colors used to change the meaning of a website. Give a soft blue hue, expressed peace site with bright orange, make people feel more exciting and interesting sites.
或者你的客户觉得你所设想的网站深灰色过量、过分严正，加上温和的蓝色能让你的网站有安祥、安然平静的基调。
Maybe your customer that you design websites dark grey too much, too serious, with soft blue can make your site has a calm, peaceful tone.
九、与色采运用相干的资本(With the use of color related resources)
很多网站接洽过色采实际和设想中的色采行使。可以大概运用以下这些有用的资原来寻觅色采搭配和为你的网站设想注入更多的意义。
Many websites about color theory and color in the design of the use of. Can use the following these useful resources to find color matching and for your web site designed to inject more significance.
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