北京网站扶植的全体作风及其创意筹划是站长们最但愿掌控，也是最难以进修的。难就难在没有一个牢固的程式可以也许参照和仿照。给你一个主题，任何两人都不成能筹划出完全一样的网站。当我们说："这个站点很cool，很有特性！"那末，是甚么让你觉得很cool呢？它事实和一样平居的网站有甚么差异呢？本文试图用最简明的说话来分析：
Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This *** attempts to use the most concise language to explain:

1.作风是甚么，若何建立网站作风？
1 style is what, how to set up the website style?

2.创意是甚么，若何发生创意？
2 creative is what, how to generate creative ideas?

作风(style)是笼统的。是指站点的全体笼统给浏览者的综合感觉。
Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

这个“全体笼统”包括站点的CI(标记，颜色，字体，口号)，版面结构，浏览体例，交互性，笔墨，语气，内容价值，存在乎义，站点荣誉等等诸多要素。举个例子：我们觉得网易是和颜悦色的，迪斯尼是活泼活泼的，IBM是专业严厉的。这些都是网站给人们留下的差异感觉。
The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

作风是怪异的，是站点差异与其他网站的地方。或颜色，或技巧，或是交互体例，能让浏览者晓畅分辨出这是你的网站独有的。
Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

作风是有人性的。经由过程网站的里面，内容，笔墨，交流可以也许归结综合出一个站点的特性，感情。是温文儒雅，是固执热忱，是活泼易变,是听任不羁。象诗词中的“豪宕派”和“婉约派”，你可以也许用人的性情来比方站点。
The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有作风的网站与普通网站的差异在于：普通网站你看到的只是堆砌在一起的信息，你只能用感性的感觉来形貌，比如信息量大小，浏览速度快慢。但你浏览过有作风的网站后你能有更深一层的感性熟悉，比如站点有档次，和蔼可亲，是先生，是同伙。
Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在晓畅自己的网站印象后，脱手下手起劲设立建设和加强这类印象。
clear their own websites impression after, began to build and strengthen that impression.

颠末第二步印象后，你须要进一步找出此中最有特征特征的器械，就是最能表现网站作风的器械。并以它作为网站的特征加以重点强化，宣扬。例如：再次检察网站称呼，域名，栏目称呼是不是符合这类特性，是不是易记。检察网站标准颜色是不是随便草率遐想到这类特征，是不是能表现网站的性情等等。具体的做法，没有定式。我这里供给一些参考：
After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.将你的标记logo,尽能够的出现在每个页面上。或页眉，或页脚，或则靠山。
1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突出你的标准颜色。笔墨的链接颜色，图片的主颜色，靠山色，边框等颜色尽量利用与标准颜色分歧的颜色。
The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突出你的标准字体。在症结的标题问题，菜单，图片里利用统一的标准字体。
The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一条朗朗上口宣扬口号。把它做在你的banner里，或放在醒方针位置，奉告巨匠你的网站的特征是...
4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.利用统一的语气和人称。纵然是多小我互助维护，也要让读者觉得是统一小我写的。
5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.利用统一的图片处置处分了局。比如，暗影了局的标的目的，厚度，隐约度都必须一样。
6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.缔造一个你的站点特有的标记或图标。比如在一句链接前的一个点，可以也许利用,.。☆※○◇□△→(区位码里自己参看)等等。当然很大略的一个改变，却给人与众差另外觉得，(为什么我没有想到呢？)
7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a *** change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自己筹划的花边，线条，点
With 8 of their own design lace, line, point

9.揭示你网站的荣誉和乐成作品。
The 9 show your honor and successful work.

10.奉告网友关于你的实在的故事和设法主见。
10 tell friends about your true stories and ideas.

作风的构成不是一次定位的，你可以也许在理论中赓续强化，调剂，润色，直到有一天，网友们写信奉告你："我喜好你的站点，由于它很有作风！"创意(idea)是网站保管的症结。这一点信任巨匠都已认同。但是作为网页筹划师，最忧?的就是没有好的创意滥觞。
Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

注意，这里说的创意是指站点的全体创意，网站制作，(由于这个创意而发生这个站点，或沟通的内容，推出的创意差异),网页的平面筹划创意我将在前面的版面结构秘诀里先容。
Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

创意事实是甚么，若何发生创意呢？
Creative is what, how to generate creative ideas?

创意是令人着迷，精彩万分，出奇不料的；创意是捕获出来的点子，是创作出来的奇招....这些***都说出了创意的一些特征，本色上，创意是传达信息的一种希奇体例。
Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

比如Webdesigner(网页筹划师)，我们将此中的E字母大写一下: wEbdEsigEr，觉得如何样，这其实就是一种创意！
For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

创意其实不是天赋者的灵感，而是思虑的了局。凭据美国告白学传授詹姆斯的研讨，创意义虑的历程分五阶段：
Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.预备期--研讨所汇集的资料，凭据旧经历，开导新创意；
1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--将资料品味消化，使熟悉自在生长，随意率性星散；
2 incubation period - data of mastication and digestion, *** sense of free development, any combination of;

3.启迪期--熟悉生长并星散，发生创意；
3 - consciousness development and the combination of inspiration, creativity;

4.考证期--将发生的创意评论辩论改正；
4 validation period -- will produce creative discussion;

5.构成期--筹划制作网页，将创意具体化。创意是将现有的要素重新组合。
5 - Design webpage, creative concrete. Creativity is the current element reset.

比如，收集与德律风星散，发生IP德律风。从这一点上动身，任何人，包括你和我，都可以也许缔造出差异凡响的创意。而且，资料越富厚，越随便草率发生创意。就比如万花筒，筒内的玻璃片越多，所显现的图案越多。你如果有心可以也许发现，收集上的最多的创意来自与实际糊口的星散(或假造实际)，例如在线书店，电子社区，在线拍卖。你是不是想到了一种更好的创意呢？
For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

创意义虑的路子最经常使用的是遐想，这里供给了网站创意的25种遐想线索：
Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它颠倒 2.把它减少 3.把颜色换一下 4.使它更长 5.使它明灭 6.把它放进音乐里 7.星散笔墨音乐图画 8.使它成为年老的9.使它反复 10.使它变建平面 11.列入比赛 12.列入赌博 13.调换一部分 14.决裂它 15.使它罗曼蒂克 16.使它速度加速 17.添加香味 18.使它看起来风行 19.使它对称 20.将它向儿童诉求 21.价钱更低 22.给它起个外号 23.把它打包 24.免费供给 25.以上各项延长组合
1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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